1. Information We Collect
a. Personal Information
We may collect the following information when you schedule appointments, submit forms, or communicate with us:
-
Full Name
-
Email Address
-
Phone Number
-
Mailing Address
-
Date of Birth (if required for appointment scheduling)
-
Insurance Information (if submitted through online forms)
-
Medical/Dental history details (if applicable)
b. Non-Personal Information
When you interact with our website, we may automatically collect:
-
Browser type and version
-
Device type
-
IP address
-
Referral source (e.g., search engine, ad campaign)
-
Pages visited and time spent on the site
-
Call tracking metadata (such as the phone number used to contact us, call duration, call source, and related website session data)
2. How We Use Your Information
We use the information we collect to:
-
Schedule and confirm appointments
-
Respond to inquiries and communicate with patients
-
Provide dental services and manage patient records
-
Process insurance claims (when applicable)
-
Improve our website, services, and user experience
-
Track and attribute phone calls to better understand how patients find us
-
Analyze visitor interactions (such as IP address, referral source, and browsing activity) to optimize our marketing campaigns
-
Send email or text reminders for upcoming appointments
-
Comply with legal and regulatory obligations
We will never sell or rent your personal information.
3. How We Protect Your Information
AmeriDental uses physical, administrative, and technical safeguards to protect your personal data, including:
-
Secure, HIPAA-compliant patient intake systems
-
Encrypted transmission of sensitive information
-
Limited access to personal data by authorized personnel only
-
Regular review and update of our privacy and security practices
4. Sharing of Information
We may share your information:
-
With dental staff and providers for care coordination
-
With insurance companies for claim processing
-
With third-party service providers who support our practice (e.g., IT support, appointment platforms)
-
With trusted third-party service providers who provide analytics and call tracking services. These providers are authorized to use your information only to perform services on our behalf and are not permitted to sell or rent your information
-
When required by law or to comply with legal process
-
In emergency situations to protect your safety or the safety of others
We do not share your information with advertisers or unrelated third-party marketers.
5. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
-
Analyze website traffic and usage patterns
-
Improve site functionality and performance
-
Enable online appointment scheduling
-
Support call tracking features, which may display unique phone numbers depending on how you arrived (for example, from an advertisement or search engine). When you call us, call-related information such as your phone number, call duration, and call source may be collected and linked to your website session. This data is used only for service improvement and marketing attribution.
You may disable cookies in your browser settings, but this could limit certain features of the Site.
6. Children’s Privacy
AmeriDental does not knowingly collect personal information from children under the age of 13 without parental consent. If you believe your child has provided personal information, please contact us so we can remove it.
7. Your Rights
As a patient, you have the right to:
-
Access your health records
-
Request corrections to your records
-
Request restrictions on the use or disclosure of your information
-
Receive an accounting of disclosures
-
File a complaint without fear of retaliation
For more details, you may request a copy of our full HIPAA Notice of Privacy Practices in either office.
8. Third-Party Links
This Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies individually
9. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please check this page periodically for updates
10. Contact Us
If you have questions about this Privacy Policy or your personal information, please contact us:
AmeriDental – North Brunswick Office
📍 1553 Ruth Road, Suite #3, North Brunswick NJ 08902
📞 (732) 274-0100
AmeriDental – Hillsborough Office
📍 313 Courtyard Drive, Hillsborough NJ 08844
📞 (908) 829-0250